inbtwn. is an online + print publication exploring the idea that we’re constantly falling into and out of ourselves. Founded in 2017 as a small summer project, inbtwn. has expanded into a publication that features work from artists globally.
01. Designing the site
To design the site, I used Figma as a way to quickly iterate on different ideas and approaches. I wanted the site to feel clean and readable, so the content could take center stage. Additionally, I wanted to build a shared visual language between the website and the print issues, so I matched the typography of the site to that of the print issues.
02. Building the site
The site it built using the following:
Gatsby as the framework
GraphQL to query the data from the CMS
Contentful as the CMS
Grommet for the UI components
To improve the performance, I leverage `gatsbyImageData` to lazy load the images.